Italian audio manufacturer Powersoft has added Sidev as a distributor in France, working alongside Powersoft’s other French distributor, DV2.
image L-R: Lionel Roudil (Sidev) and Fabrizio Bolzoni (Powersoft)
Founded in 1991 and based near Lyon, Sidev has provided AV products in France for over 30 years. In that time, the company has grown to offer the largest sales and pre-sales team in the French market, as well as two showrooms in Paris and Lyon, and a yearly turnover of over €60 million in 2020.
Since 2010 Sidev has been part of the Midwich Group.
Lionel Roudil, general manager of Sidev. “When we looked for a new amplifier brand to develop and expand our audio portfolio, Powersoft was the obvious choice.”
According to Roudil, Powersoft’s product line-up perfectly complements Sidev’s audio product catalogue, offering products for all the different verticals they address.
“The Powersoft amplifiers ranges, and the Mezzo series in particular, perfectly answer the current demand for meeting & conference room solutions, which has seen a real increase with the need for hybrid working spaces,” confirmed Roudil. “In light of our unified communications strategy on the market, along with our historical AV positioning, Powersoft will be a strong proposal to our network of system integrator partners.”
Fabrizio Bolzoni, Powersoft sales distribution manager, commented: “Sidev has a strong presence in the commercial install side of the business, so it will give us an advantage with verticals such as corporate, retail & education, which are in line with Powersoft's strategic developments. The company will act in the French market in synergy with our partner DV2, who is heavily focused on the leisure live & entertainment install side of the market.”