Midwich secures sole distribution for Atlona in UK and Ireland

Midwich has taken on sole distribution of Atlona signal distribution and connectivity products for AV in the UK and Ireland.

Ross Floyd, divisional director at Midwich [pictured], said: “As we approach our 10th year in partnership with Atlona, we are delighted to celebrate this milestone by being selected as their sole AV distributor in the UK & Ireland.”

Thorsten Goecke, director of EMEA sales at Atlona, added: “We’ve recently restructured our model in the UK and Ireland, with Midwich being chosen for the AV focused market and Anixter looking after the IT market.

“Atlona has enjoyed a long and successful relationship with the Midwich Group. We already have a sole distribution agreement in Germany, Italy, and Spain, so we’re delighted to extend this agreement into the UK and Ireland.”

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