Focusrite Group to launch new commercial audio brand

Focusrite Group is to launch commercial audio brand Optimal Audio as it bets on strong growth in the commercial audio sector.

Optimal Audio joins Focusrite and Focusrite Pro, Adam Audio, Martin Audio, Novation and Ampify to become the parent company’s 7th brand.

Tim Carroll, CEO of Focusrite Group, said: “The commercial audio sector has grown consistently over the years, and even during the pandemic has been more robust than many. We expect that momentum to accelerate in the coming months, so we feel that the timing is perfect for the introduction of Optimal Audio.

“Taking a considered view of the commercial audio sector led us to conclude that it represents a maze of often overly complicated products that can be difficult to understand, install and operate. Optimal Audio will set out to do things differently, with a streamlined offering that is straightforward to install and simple to use.

“Alongside its own dedicated staff, a number of colleagues from across the group - most notably within Martin Audio - are helping to bring Optimal Audio to fruition. In the long term, our ambition is that the brand will have its own distinct team.”

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