19.02.14

Yamaha announces changes within commercial audio

Yamaha Music Europe has undergone changes to its marketing, sales and technical support within the European commercial audio organisation, which sees the creation of new positions to underpin Yamaha’s position in the installed and live sound markets.

The changes support Yamaha’s expansion in the installed sound market by adding dedicated commercial installed sound specialists to its commercial audio sales teams in France and Germany.

Commercial installed sound specialists are also being recruited in the UK, which complement the recent appointment of new staff to the UK commercial audio sales force.

A completely new position, based in London, has also been created by Yamaha to strengthen its global PA application engineering capability.

Meanwhile, following the recent decision by Nick Cook to leave Yamaha to form his own strategic marketing company, the role of the marketing director commercial audio will be assumed by the current European marketing director pro music & pro audio, Nils-Peter Keller.

Ryo Kasai, senior director, Yamaha Music Europe said: "We are more than pleased to have been able to assume the responsibility for global PA training content and application engineering for the most complex audio network applications from the London R&D office location. The restructuring allows us at the same time to focus staff competence onto the installed sound market more locally, which is a prerequisite for achieving the best service level in the European installation markets".