08.10.18

XR tech and business opportunities take centre stage in Amsterdam

close-up of woman wearing VR headset and pointing

VR Days Europe will focus on business opportunities across a range of verticals that will be driven by XR technology when it returns to Amsterdam, October 24 to 26.

This year the virtual, augmented and mixed reality (XR) conference and exhibition will be staged under the theme: “What role does XR technology currently play, and what can be expected of mixed reality solutions in the future?” 

Speakers will include XR technology practitioners, creatives and technology developers such as David Helgason, founder of Unity; Michael Buckwald, founder of Leap Motion, Mel Slater, co-director of the Event Lab, Universitat de Barcelona; Miriam Reiner, head of the virtual reality and neurocognition lab at the Technion, Israel Institute of Technology and Jaroslav Beck, CEO of Beat Saber.

Benjamin de Wit, director of the VR Days Europe Festival, said: “We will explore business use cases and show how XR solutions can improve productivity, innovative training and professional development. Whether you are an XR veteran or keen to discover what it has to offer your business, make sure you visit VR Days Europe to immerse yourself in the future.”

VR Days Europe will be staged at the DeLaMar Theatre, which will host the Vision & Impact Conference onOctober 24; and the Kromhouthal, where the exhibition, features and workshops will take place October 25 to 26. 

More than 100 exhibitors will show VR, AR and XR technologies at the Kromhouthal. The Church of VR celebrates creative VR content, with more than 30 artists’ work presented during the event, and the XR Creators’ Lab enables teams to work on projects during the event. Three market-specific summits will feature talks, panel discussions and roundtables focusing on enterprise, healthcare and media, and arts and entertainment. 

VR Days Europe is produced in collaboration with Integrated Systems Events. Mike Blackman, managing director of Integrated Systems Events, said: “Virtual, augmented and mixed reality (XR) solutions are already a dynamic part of the AV business landscape. We are seeing this technology being implemented by ISE exhibitors and partners all over the world, and end-users are now benefitting from AR, VR and XR solutions across a variety of applications.”