Shoppers can create a virtual reality changing room in their own home thanks to an app which use Microsoft Kinect's motion tracking camera. The technology, which has been seen in some retail locations, is an app called The Mall, created by Von Bismark, a Dublin-based company. It allows users to 'try on' outfits and purchase clothes in a few seconds using the PowaTag platform.
Von Bismark CEO Eoghan O’Sullivan said: "The Mall on Xbox One is the first giant step in our vision to create more beautiful, physically engaging ecommerce experience, delivered through the largest piece of visual real estate you own – the living room TV. The Xbox One is the perfect device to launch on – it’s incredibly powerful, built for smooth interaction and with the Kinect camera we can bring you as close to physically trying on the clothing as you will ever get when shopping online."
The PowaTag mobile payment app securely links a credit card and shipping details to the product on screen, allowing for a one touch purchase. The platform completes the purchase using pre-entered information, meaning shoppers will not have to fill out long forms using their Xbox One controller each time they make a purchase. The app is available for free download from the iTunes and Google Play stores.
The Mall On Xbox One is currently only available in the USA, but it is due to be released in the UK and Canada in February 2016.