SiliconCore appoints COO

Eric Penot COO SiliconCore

SiliconCore Technology has announced the appointment of Eric Penot to the role of Chief Operating Officer (COO). Penot has more than 20 years of strategic, operational and digital innovation experience to this newly created role.

As Group Vice President Digital Media for JCDecaux from 2009 to 2015, Eric Penot led the digital transformation of the group, defining their strategy and promoting the development of digital in the group worldwide. Prior to this, he was Chief Information Officer (CIO) of JCDecaux North America, Inc. for 11 years, and prepared JCDecaux to lead in the North American Digital Out-Of-Home (DOOH) advertising industry.

In his role as COO, Eric Penot will lead the sales, marketing and operations functions for SiliconCore worldwide, working closely with the research, development and manufacturing teams to create and bring to market the next generation of LED Displays.

Eric Li, CEO of SiliconCore commented: "Eric Penot has an innate strategic understanding of SiliconCore’s key markets and products, and this will be a great asset in his role as COO. After leading the digital transformation of the JCDecaux group for 6 years, his move to join our innovative company reinforces our position as a leader in the direct-view LED industry."

Eric Penot explains: "SiliconCore is uniquely positioned to redefine the display industry through its superior and pioneering set of technologies. I am convinced that the digital display industry is on the verge of its largest revolution to date, with the fast emergence of direct-view LED as the technology that will ultimately replace other existing large format display technologies. Direct-view LED is intrinsically a better technology in many ways: power and image performance, reliability, lifetime, versatility of formats and eventually cost. SiliconCore is the only company in the world with the innovative culture, know-how, people and experience to develop the technical roadmap necessary to bring these products to market. SiliconCore has also attracted a group of very talented and senior professionals who excel at business development and market education."