Shure MEA has launched its experience zone in Dubai, operating as a multi-faceted training hub to showcase how audio can transform collaboration, government meetings, and education across the region.
The new facility will offer hands-on demonstrations in realistic settings, designed to reflect the Middle East’s preference for AV technologies in response to meeting spaces, digital governance, and modern learning environments that require clear audio delivery.
The launch places will focus on three sectors that are driving digital transformation in the region: Unified communication, government, and education.
The experience zone is divided into four demo spaces designed to mirror real-world environments, with small rooms that are designed to highlight systems that emphasise clarity and reliability.
The facility’s medium rooms will showcase scalable systems designed to grow with organisational needs, and larger rooms that demonstrate robust setups for coverage and flexibility in complex environments.
This space is also home to an auditorium that illustrates how high-performance systems can deliver consistent audio to large audiences.
Antony Lovell, sales director, Shure MEA, commented: “The Experience Zone will demonstrate how audio can empower sector-specific needs. By immersing visitors in real-world scenarios, we’re not just showcasing products - we’re demonstrating how Shure solutions are shaping communication experiences.”