Shure welcomed UK AV professionals to London’s Royal Academy of Dramatic Art (RADA) for a preview of its Axient Digital wireless system.
Representatives and consultants from the UK's installed sound, corporate AV, theatre, broadcast and live sound industries to explore technical aspects of the system launched at NAB in April.
Three sessions - led by Tuomo Tolonen, pro audio group manager at Shure UK - were held during the day.
Tolonen said: "Demand for convenient and utterly reliable wireless systems in the theatre sound, live music, and corporate and installation audio markets is still rising, even though the range of RF frequencies available for radio microphone usage all over the developed world is shrinking because of spectrum sell-offs.
"The pressure is on, because audio failure in most of these markets is not an option. Axient Digital is Shure's response to these challenges, and we're delighted — although far from surprised — at the healthy interest it has attracted."
Axient Digital is due to begin shipping later this summer with AD series handhelds and bodypacks. ADX series transmitters, including the ADX1M, a micro-bodypack with an internal, self-tuning antenna aimed at the theatre, broadcast and corporate audio markets, will be added in the new year.