06.09.17

PureLink hands Danish distribution rights to Coferro | Mercodan

Purelink office exterior

AV connectivity specialist PureLink has signed an exclusive agreement with Coferro | Mercodan to cover sales in Denmark.

Stephan Sloot, sales director of PureLink, said: "Cooperating even more closely with a renowned company like Coferro | Mercodan is a true benefit. We have gained an agile distribution partner specialized in IT and AV products who has long been successful in the Danish market. This exclusive partnership enables us to work in Denmark with even greater commitment, to the benefit of all involved parties, particularly the customers." 

Coferro | Mercodan is a Danish trade company based near Copenhagen with a staff of 22. The company was formed after Mercodan, a cable and connector distributor, bought Coferro, a metals and alloys specialist, in 2008. 

Emil Olsen, product manager at Coferro, said: "We are very pleased and proud that we are able to expand the trusted relationship we have with PureLink by now being their exclusive sales partner for the Danish market. The comprehensive range of Purelink brand-name products complements our broad assortment and enables us to offer an even wider range of IT and AV products to our customers."