PSCo Technical Distribution has scooped UK rights for Harris Digital Out-Of-Home solutions after it signed a distribution and market development agreement with the digital signage specialist.
The UK distributor will also push the brand into key vertical market sectors such as retail, transport, corporate and leisure.
"PSCo Technical Distribution is well-recognised in the UK for its value-add AV display technology expertise, from video walls to single screen deployments and beyond, which help create visual excitement, customer engagement and maximum impact," said Denise MacDonell, general manager, Harris Digital Out-Of-Home solutions, Harris Broadcast Communications. "The company also offers full system lifecycle support, from pre-sales consultancy to ongoing service, ensuring it is able to maximise the efficiency and profitability of any project.."
"Harris has leveraged its 100 years of proven mission-critical broadcast expertise to design robust and scalable Harris DOOH solutions that help digital signage network owners manage content, better monetise assets and realise new revenue streams," said Paul O’Reilly, managing director of PSCo Technical Distribution. "This agreement is a win-win for both companies, as Harris can leverage PSCo’s local business expertise and experience in assessing complementary AV technologies to drive growth in its target markets. And, this collaboration will fast-track our channel representatives into new and emerging applications for digital signage networks."