Peerless-AV has announced a distribution partnership with Proxynet Communications (T/A Content and Solutions Distribution Network), an AV and IT distributor providing technology to a customer base across verticals such as finance, manufacturing, telecommunications, government, oil and blue-chip sectors in Nigeria.
Under the terms of the agreement, Proxynet will have access to all Peerless-AV product lines, including trolleys and stands, videowall mounts, Modular Series, indoor kiosks and outdoor displays.
The partnership presents the opportunity to establish a strong brand awareness for Peerless-AV in West Africa, a territory identified as one with huge pockets of potential for professional AV suppliers, and one that is fuelled by big construction projects. In addition to Nigeria, Proxynet will be authorised to sell into Ghana, Coted Ivoire, Senegal, Guinea, Mali, Gabon, Angola, Mauritius, Kenya and Tanzania.
Proxynet will be responsible for driving Peerless-AV products to market with training events for resellers and influential stake holders, online marketing activities, sales incentives and customer support.