Prolight + Sound Middle East announces headline exhibitors

Mig Cardamone director of sales and marketing at Sennheiser Middle East
Mig Cardamone, director of sales and marketing at Sennheiser Middle East

Messe Frankfurt Middle East has announced Sennheiser and Martin Professional as Founding Partners and headline exhibitors ahead of its inaugural Prolight + Sound Middle East event.

The exhibition will be held October 31 to November 2,  2016 at the Dubai International Convention and Exhibition Centre.

“There has been consistent, double-digit growth in our business since our Middle East office was established in in 2009,” said Mig Cardamone, director of sales and marketing at Sennheiser Middle East.  “With mega events such as the Dubai Expo 2020 and the Qatar World Cup in 2022, the region is rife with opportunity and we expect to maintain steady growth momentum over the next five years.”

Cardamone said some of Sennheiser’s Middle East projects, such as the upgrade of microphones and audio systems at Masjid al-Ḥarām – the world’s largest mosque in Mecca, Saudi Arabia – have been among the company’s largest globally.

“Prolight + Sound Middle East 2016 gives us a chance to connect with our regional customer base, and offer our support and services to all the users, broadcasters and integrators of our products,” added Cardamone. 

Adam Hall, Next–proaudio, Samson Technologies, Bosch and Pan Beam have also signed up with organisers expecting more than 80 exhibitors in the first year. 

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, said: “Prolight + Sound Middle East presents the ideal gateway for international audio-visual and entertainment equipment manufacturers to network and do business with visitors from throughout the wider region, while at the same time learn about the latest trends and requirements of the regional professional AV, lighting, and stage production industries.

“The Middle East is one of the fastest growing regions in the world for AV products and services. Major infrastructure projects coupled with mega events are fuelling other industries such as hospitality, retail, events and festivals – all of which need the latest in audio-visual technology to enhance the visitor experience,” Pauwels added.