10.10.18

Pepsi Max uses AR to bring bus stop to life

Pepsi Max has used augmented reality (AR) to bring flying saucers and giant robots to life at one busy bus stop on Oxford Street in London as part of its integrated 'Unbelievable' campaign.

As a follow up to the Human Loop, Pepsi Max wanted to use a cutting-edge technology in order to create an Augmented Reality event.

The project included transformation of a digital 6-sheet poster to show a live feed of the road ahead, giving an illusion of see-through display.

Commuters were faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers.