16.09.09

PALME ME bolstered by economic growth

Organisers of PALME Middle East claim the region’s economic recovery is mirrored in early bookings for the 2010 show.

Alex Heuff, show director, cited numerous projects ranging from the the $20 billion King Abdulla Economic City to the new 5,000-seat arena at Muscat’s University and Jordan’s $10.5 billion as a “clear indication” the regional market was picking up.

PALME covers the live events and AV industries for the Middle East and North Africa and attracts systems integrators, design consultants, rental and staging companies, distributors and dealers. It takes place April 18 to 20, 2010 at the Dubai International Exhibition Centre. Organisers expect to welcome more than 180 exhibitors, covering 15,000m² of floor space, from 35 countries. The show will include three group pavilions from Taiwan, Germany and China.

Seminars will focus on system integration solutions, acoustic engineering, sound reinforcement, live events, LED technologies and smart home applications. New show features include an “Innovators gallery”, which is claimed will showcase cutting edge technologies. Furthermore the show will incorporate live audio demonstration rooms for line arrays.

Audio seminars led by Syn-Aud-Con’s Pat Brown, plus audio engineer, Wolfgang Arnet, and PMK consultants will join the PALME 2010 line-up. Participants can also take part in the new sound editing workshops presented by SAE Institute.

Extron’s three-day intensive systems technology course for Digital Signage and HDMI will include complete solutions for commercial and retail project managers looking to tap the power of digital signage.

Heuff said the 2010 event is already more than 50 per cent sold out, highlighting the commitment already made by Ateïs Middle East’, which has signed up as a ‘Platinum Sponsor’. “This is a great achievement considering the current economic climate and just shows the importance the industry places on PALME as the leading platform for the Middle East and North Africa markets,” he added.