Ocean hopes to unveil largest screen in London
The largest full motion screen in London is expected to be added to Ocean Outdoor’s inventory after it secured an outdoor advertising contract with Westfield in Stratford.
Ocean said the contract that added Westfield in Stratford to its existing Westfield White City deal was worth £100m over 10 years.
In May, the company’s screens in Westfield White City hit the headlines after the launch of an interactive campaign by NHS Blood and Transplant titled ‘See the power of blood donation’. It allowed viewers to give a virtual blood donation, via an app, and watch a sick patient on the screen return to heath.
The campaign was a winner of Ocean’s annual digital out of home competition.