Namdhari Impex named Powersoft regional distribution hub for East India

Namdhari Impex named Powersoft regional distribution hub for East India
Powersoft has announced the appointment of Namdhari Impex as its new East Indian distribution hub. The Italian brand joins the likes of Audio Focus, NEXT-proaudio, QSC, Audio Technica, Eurocable, Link, Pioneer DJ, Hansel, ZEUS, Digique, Audios and DELTA in Namdhari's arsenal.

Co-owned by brothers Gurmukh and Gurprit Singh, the Hyderabad-based company branches from Namdhari Audio Visual (parent company), one of the largest rental companies in India. It boasts a portfolio as the official partners for live and stage events for all the TAJ and Novotel hotels in Hyderabad.

Namdhari Impex has had a long history with Powersoft products and was also one of the first few Indian companies to purchase Powersoft’s K3 and K8 models. Singh believes that it will be easier for Namdhari Impex to better serve its clients after being appointed as distributor.

Gurprit Singh, director for sales and marketing at Namdhari Impex, said: “It is a great honour and privilege to become one of the distributors and to be associated with the most technologically advanced brand in the world. The premium quality of their amplifiers is what sets them apart. They have been tested here in India time and again and have proven to be one of the best in the business.”

Namdhari Impex has already set its marketing and promotional strategies in play, including carrying out local demos of their new brands and featured Powersoft products in their nation-wide promotional campaign scheduled to take place in November.