23.12.15

Microsoft Surface Hub price hike

Microsoft Surface Hub

Customers that haven’t pre-ordered Microsoft’s Surface Hub can expect to pay more for the collaboration tool after the company revealed a price adjustment.

In an email to technology news site ZDNet, a Microsoft spokesperson said prices for the 55-in unit would increase to $8,999 from $6,999 while the 84-in model would jump from $19,999 to $21,999 and confirmed that the price hike won’t affect pre-orders.

ZDNet published an excerpt from the official statement regarding its reasons for increasing prices that only said Microsoft was "finalising our manufacturing plan with a view towards delivering the best product experience. After evaluating the market opportunity and considering the unique collaboration scenarios Surface Hub offers, we believe these are the right prices to drive the business and the category forward." 

The hugely anticipated product has also been hit by delays with its release date pushed from the planned September 1 launch already, apparently due to increased demand. 

A rescheduled January 1, 2016 launch now appears to also be looking unlikely with a rather more vague statement claiming the first units would be shipped within the first calendar quarter of 2016, again published by ZDNet. 

Microsoft has been building its channel ahead of the launch, establishing distribution networks with AV resellers throughout EMEA. It has also courted the professional AV market with appearances at InfoComm and ISE trade shows but is nowhere to be seen on the ISE exhibitor list for 2016.

Via ZDNet