Merging makes changes to Nordic distribution channel
Merging Technologies has announced new distribution deals for its professional product range. Nordic Pro Audio has taken responsibility for the Danish territories and AV Marketing Finland is the new importer in Finland.
Nordic Pro Audio has a range of compatible audio products in its portfolio and has an established marketing and support infrastructure. Product Specialist for Live and Studio, Frank Grønbæk and Product Specialist for Field Recording and Broadcast, Allan Holmberg will work to boost sales across the market sectors addressed by Pyramix, Ovation, ANEMAN and the Networked Audio Interfaces, Horus and Hapi.
Merging’s sales and marketing manager, Chris Hollebone commented ; “These two appointments are symptomatic of the changes we see in the market we serve. From time to time we find that existing sales partners are out of step with new markets we are entering such as AV. Distribution companies also change ownership and that can have a negative impact on sales. We are confident that these companies are operating successfully in our core sectors and will offer the support our customers need.”
Frank Grønbæk remarked; “We see Merging as an exciting addition to our brands. They have some great products and their leadership in AoIP technology is of real value.”
“AV Marketing is ideally set-up to promote Merging in Finland and I am personally very pleased to be back with a brand that I have known well for a number of years," added Jyrki Mäkinen.