LG portal signals B2B push

AUTHOR: Inavate

LG is targeting the business-to-business (B2B) market with the launch of a Business Solutions Partner Programme and Portal in the UK. The electronics giant says the portal will support its partners with resources such as sales and marketing campaigns and materials, technical support, product information, benefits and reward programmes.

A central feature of the programme, to be launched on December 3, 2009, will be the new LG Business Solutions Partner Portal for UK based resellers and integration/solution providers.

“We have spoken and listened to the B2B channel,” said Barrie Guy, general manager (UK), LG Business Solutions. “The Business Solutions Partner Programme and Portal will enable us to build synergistic relationships, bringing together all the elements partners want and need to take advantage of LG’s leading business solutions in areas such as network monitors, digital signage, projectors and data storage in the UK market.”

The official launch of the LG Business Solutions Partner Programme and Portal will take place in London, at the Saatchi Gallery on December 3, 2009. The event dinner will include an introduction to the Programme and Portal, LG customer presentations, a showcase of LG’s Business Solutions, a keynote speech from a celebrity speaker and after dinner entertainment.

Resellers that attend the event and register to join the Partner Programme and Portal will also be automatically entered into a draw to win prizes, including an all expenses-paid holiday for two in Tuscany, an LG Business Solutions product bundle, an LG Business Solutions network monitor bundle, marketing development fund (MDF) funding and an LG home entertainment system. In addition, a range of other prizes, including VIP tickets to events at the LG Arena and Premiership football matches at Fulham FC will also be available in the prize draw.

LG is actively seeking UK-based B2B resellers with expertise in audio visual, hotel/hospitality, education, government/public sector, retail, direct market and small and medium enterprise markets.