20.04.17

James Cameron and Christie renew partnership

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Images courtesy of www.avatarmovie.com

Director James Cameron has said he is “pleased to be forging ahead again with Christie” after renewing an exclusive five year agreement with the projector manufacturer.

Christie will work with Cameron’s Lightstorm Entertainment to share expertise and technology in an effort to propel the future of immersive cinema experiences.

In a statement, Cameron said: “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms.

“Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”

Christie will equip Lightstorm with current and planned projection systems including the first of a more efficient RGB laser projection series now under development.

Jack Kline, chairman, president and CEO of all of Christie’s operating companies, worldwide, said: “Like attracts like and in addition to the latest in projection technologies, Christie is fully committed to sharing our ongoing research and development efforts, including product roadmaps, with our co-visionary, Lightstorm, so that its productions will repeat the awe-inspiring success of Avatar in the years to come. 

“Lightstorm, and indeed our global exhibitor community, are confident in Christie’s ability to deliver a complete cinema experience, encompassing all formats, frame rates and light levels, and this agreement is indicative of this confidence.”

Jon Landau, Academy Award-winning producer of ‘Avatar’ and ‘Titanic, added: “Just as we push innovation with our productions, Christie is continually pushing innovation with their projection technology.  Its advances in HDR development, epitomized by the co-development of the Dolby Vision projection solution with Dolby, means better in-theatre experiences for audiences, which for exhibitors in turn means greater audience satisfaction and more repeat patrons.”

The deal will also see Lightstorm share its own findings into 3D, HFR and high-dynamic range (HDR) enhancements, as well as formatting and colour space requirements, with Christie.