Genelec introduces online virtual showroom

Genelec introduces online virtual showroom
Genelec has introduced its online virtual showroom to complement its growing global network of physical experience centres, offering visitors an experience of active loudspeaker systems in realistic room settings.

Customers in studio, AV and home audio segments will be able to access Genelec information and resources in the virtual environment, as users can experience VR technology to experience a range of loudspeaker and subwoofer models through detailed product information, video content and learning resources.

Ken Kimura, business development manager, Genelec, commented: "One of the powerful effects of the pandemic was to focus our minds on how to communicate more effectively via digital marketing channels.

"So, we used that period of enforced disruption to explore how to engage closely with our customers in the virtual world, and the Virtual Showroom was a natural result of that planning process – complementing our well-established website and social media channels."

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