18.10.16

Dataton signs Pro Lab for the Middle East

Dataton and Pro Lab team
Members of the Dataton and Pro Lab teams during recent Dataton Academy training in Dubai

Dataton has appointed Dubai based distributor Pro Lab to represent it in UAE, Qatar, Kuwait, Bahrain, and Oman.

Pro Lab will handle sales, support and marketing of the Dataton product range, including its multi-display system, Watchout. 

The distributor recently hosted around 80 participants when it staged the Dataton Academy - a two-day training event for customers - at its demo facility in Dubai. 

Joe Chidiac, managing director of Pro Lab, said: “We decided to add Dataton to our professional package of audio, visual and lighting products due to the rapid demand for visual technologies in the local market.”

Trond Solvold, sales manager at Dataton, added: “This cooperation is, of course, strategically important in the run-up to Expo 2020 in Dubai. Based on our vast experience of this kind of global event, we know our technology will be in great demand and we are pleased to be able to offer local support to the many pavilions that will be using Watchout.”