Christie and Wanda Cinema establish strategic partnership

Christie and Wanda Cine have signed a strategic partnership to accelerate the rollout of digital cinema and immersive sound in China. The agreement sees Christie digital cinema projectors and Christie Vive Audio solutions installed across 1,500-plus screens over next 3 years.

Christie has committed to establish 13 parts-and-service centres in China to meet the resulting need for maintenance and servicing once the rollout occurs. Both parties will also continue to strengthen cooperation in training of their technical teams.

Maojun Zeng, vice president of Wanda Culture Group and CEO of Wanda Cinema Line, said: “It has been a pleasure working with Christie to date and we look forward to strengthening our collaboration with this industry pioneer and ongoing visual solutions technology leader. Together, we will provide high-quality, innovative shared experiences for Wanda’s customers.”

Lin Yu, vice president of Christie Asia Pacific, said: “This agreement is the result of the deep and mutually-satisfying relationship that the two companies embarked on in 2009, and which has seen fruitful engagements ever since. Today, we are honoured to be again selected by Wanda Cinema Line to be a key part of its digital cinema expansion in China.”