24.01.11

Chief signs Omega to target Austria

Chief Manufacturing is targeting the Austrian professional installation market, appointing Omega Handelsgesellschaft to handle its products in the region.

“For both us and Omega the timing for this partnership really could not be better,” said Melinda von Horvath, sr. sales and marketing director EMEA at Chief Manufacturing. “We are introducing five new mount series as well as an entirely new Pro AV rack category throughout the next months that play right into the professional installation market where Omega is defining the business in Austria.

“We were looking for a value-added distributor able to explain the high-end features and benefits of our products to integrators, installers and dealers. As Omega focuses on the Pro AV installer market through a very well trained and educated dealer network, we are convinced that we have found exactly the right partner to do that”.

Omega is headquartered in Vienna and distributes various professional AV brands.

“Both Chief Manufacturing and ourselves have noticed that the Austrian integration market has shown an increasing interest in high-end mounting solutions for projectors, flat-panel screens, and rack solutions,” said Thomas Filler, retail manager at Omega.