BenQ launches UK pro-AV partner programme

BenQ 8603 laser projector

BenQ has launched its new Advanced Partner Programme (APP) designed to provide current reseller/distribution partners with the tools to increase sales and profitability in the Pro-AV market. BenQ will also be recruiting a further 20 Pro-AV partners to help support its rapid growth in the UK market.

The new APP scheme offers exclusive access to tailored training programs, specialist pricing, marketing support including product brochures and spec sheets, sales incentives and dedicated account management. BenQ will also work with its partners to build objectives and offer discounted demonstration equipment.

BenQ is the third biggest projector brand in the UK and second largest globally. The programme has been created to strengthen sales of its current DLP and BlueCore laser projectors, plus its new optional lens projection series, both in laser and lamp based sources.

"BenQ’s recent growth has opened up a great opportunity to expand our channel presence in the UK, plus, make sure current partners have all the support they need to successfully work with us," comments, Chris Moore, AV product manager - UK, BenQ. "We’re keen to see increased margins and revenue growth for our partners through this new program, and hope to further strengthen relationships with the Pro-AV channel."