AVIXA targets retail with sponsorship of London event
Industry association AVIXA, formerly InfoComm, is engaging with retail professionals through a number of roundtable events as part of a sponsorship deal with London’s Retail Week Interiors.
The summit - on November 2, 2017 - will focus on how retailers can use stores to “inspire customers”.
David Labuskes, chief executive officer of AVIXA, said: “Audiovisual technology is thriving in retail, and it’s exciting to be part of a dynamic sector that harnesses the latest solutions to deliver integrated experiences to its customers.
“We look forward to taking this message to retail brands and talking to them about the outcomes that can be achieved through AV.”
As a sponsor of Retail Week Interiors 2017, AVIXA will host a 25-minute session, followed by a series of roundtable discussions.
Dan Goldstein, senior vice president of marketing and communications for AVIXA, will moderate “Audiovisual Experiences and the Future of Retail”.
Delegates will be able to hear from retailers about how they’ve created AV experiences that draw shoppers into their outlets. Goldstein will be joined by Guy Cheston, media sales director, Harrods. Cheston will speak about some of the initiatives carried out by Harrods, including its investment in LED screens across six floors at the entrance hall.
Goldstein will also moderate a series of roundtable events exploring how to incorporate AV technology into a retail design, which AVl experiences resonate best with shoppers, and the outcomes a retailer should expect to achieve when integrating AV technology into its stores.