ASB GlassFloor has announced the launch of ASB Arena and Event Services, with 30 million Euros in equity funding secured to accelerate its global growth.
AES aims to scale the international expansion of ASB GlassFloor by strengthening its global presence and delivering industry innovation, introducing a flexible long-term rental solution to make its ASB LumiFlex LED courts more accessible.
The company will specialise in commercialising, servicing, and operating the LED ASB LumiFlex courts for clients within the sports and events industry as a revenue-generating marketing platform.
AES will operate its own inventory of mobile LumiFlex floors, executing rental events and running designated event locations. In addition, AES has developed an integrated software ecosystem, with an upcoming app store that will host value-added applications from fan activations to educational content and coaching tools.
Benedikt von Dohnanyi, CEO and co-founder, AES, commented: “In today’s sports and event world, our clients whether federations, teams, arenas, event organizers or other rights holders are looking for innovative solutions that can elevate the fan experience and unlock new revenue streams. They are seeking reliable, turnkey solutions, backed by flexible financing and true partnership models that allow for greater value creation.”