Amptown Systems Company (ASC) has bolstered its sales team with Mauricio Salas Zurita, an AV professional with more than 25 years’ experience, including a stint at consultancy macom.
Based in the Berlin office, Zurita will be tasked with supporting current ASC clientele and acquiring new project customers.
He said: "There's nothing I haven't seen or worked out yet in the course of my career as an A/V expert.
"I'm inquisitive, a passionate technology user, enjoy using efficient functional hardware and software in my designs and love to present to my customers elegant and innovative ideas based on our AV, lighting, and sound equipment resources. Working for ASC provides me with the opportunity to use synergies from my career to date to add fresh impetus to ASC's various lines of business and to develop and implement exciting integration solutions. For the ingenuity of the solution will not be appreciated by customers and audiences unless the system appears to be straightforward and manageable."
Before joining ASC, Zurita’s career spanned multiple aspects of the AV industry. He started as a technical service provider and sound editor before moving on to become an acknowledged planner of AV media equipment, a conceptual designer, project manager, and consultant. For three years he operated his own business as an independent AV consultant and worked with ASC on the multifunction room of the
Potsdam Museum Barberini.
From 2007 to 2015 Zurita worked for macom engineers and from 2013 to 2015 was manager of the Berlin branch. During his time with macom he worked with ASC to install high-profile media equipment in the
DRIVE Volkswagen Group Forum located at Friedrichstraße/Grand Unter den Linden Boulevard.
Christoph Wegner, sales manager at ASC [pictured right], said: "I'm very glad that

Mauricio has agreed to work as a permanent member of staff for ASC now.
"As a proven all-rounder in the media equipment domain he is familiar with the requirements of public and private customers and has been showing high project management competence. Owing to his international experience and his contacts Mauricio will inspire our sales team and help me to enhance the ASC distribution profile. While working together on various projects we found that not only the chemistry is right, but that we also think along similar lines where integration and engineering are concerned. I like the way Mauricio approaches an assignment with an expert's mind and attitude, and I appreciate his extraordinary talent to make the technical equipment blend with the respective architectural environment naturally in a very aesthetic fashion. With pros like Maurico ASC is sure to take another step forward in the field of media equipment integration, both on a national and an international scale."