APG, the French manufacturer of professional loudspeakers has appointed Venuetech as its exclusive distributor in the Middle East. The partnership deal was sealed at Prolight+Sound Middle East in Dubai.
As APG’s exclusive distributor in the region, Venuetech will cover the UAE, Saudi, Oman, Kuwait, Lebanon, Egypt, Qatar and Bahrein.
This partnership opens a new market for APG - and is in line with the company’s strategic expansion: After reinforcing its presence in France and European countries (including Spain, Denmark and Benelux), the French loudspeaker manufacturer successfully developed its brand in Asia with the opening of regional offices in Singapore and Hong Kong.
With both brands now on their portfolio, Venuetech will be able to respond to any projects requiring sound systems in the region.
As Active Audio’s distributor, Venuetech has already completed a number of major projects in the region, including the audio installation at the Sheikh Zayed Mosque in Abu Dhabi, where Venuetech asked for 96 customised MC2C columns from APG.