18.09.12

AMD joins forces with RealD to push 3D in corporate and education

AMD will license BlueLine technology, from 3D specialist RealD, for use with its FirePro graphics in an effort to bolster support for 3D displays in boardrooms, educational institutions and the media and entertainment industry.

The partnership promises to provide stereo 3D support and control over multiple aspects of a 3D experience - the DLP projector, 3D software, and graphics card - from a single software control panel.

AMD claims to be the first and only professional graphics maker to provide RealD support and is extending BlueLine technology to the AMD FirePro V5900, with deployment to the latest AMD FirePro graphics cards based on Graphics Core Next (GCN) Architecture scheduled to occur over the coming months.

"AMD and RealD are responding to the expanding stereo 3D market, which has grown exponentially over the past several years," said David Cummings, senior director and general manager, Professional Graphics, AMD.

"Whether you're working through computer-aided design (CAD) workflows, building CGI effects in movie studios or simply taking in a movie at the local theatre, viewers will now experience improved stereo 3D video powered by AMD FirePro graphics and RealD. Together, we will deliver a more enjoyable and realistic 3D experience, while providing IT managers with an unmatched, turnkey stereo 3D solution."

Kevin Faul, vice president of Product Management for RealD, added: "Whether you're a school teacher using the newest 3D software for a classroom, or a theme park delivering an immersive virtual ride, RealD BlueLine assures reliable communication between AMD FirePro graphics cards and BlueLine-enabled projectors or other display devices."