AMC Entertainment goes digital with Sony
Sony Professional has signed an agreement to provide its Digital Cinema 4K projection systems to AMC Entertainment Inc. in the UK.
AMC is one of the world’s leading theatrical exhibition companies running approximately 380 cinemas worldwide. The deal will see Sony provide its 4K projectors directly to AMC’s leading UK sites in Birmingham and Manchester.
AMC currently operates two sites in the UK, the Broadway Plaza 12 in Birmingham and Great Northern 16 in Manchester. The deal in the UK follows the success of Sony’s agreement with AMC in the United States and Canada via DCIP (a joint venture owned equally by exhibition industry leaders AMC, Cinemark Holdings, Inc. and Regal Entertainment Group). Deployment of the 4K projector system in the UK is expected to be finished by autumn 2010.
“Our agreement with Sony is a prime example of our strong advocacy of the industry’s move to a digital platform. Digital cinema provides a new world of programming flexibility and opportunities for cinemas,” said Mark McDonald, executive vice president, global development, AMC. “Sony 4K projection systems enable us to deliver an enhanced entertainment experience to our guests.”
Dave Cowlishaw, Business Development Manager at Sony Professional in Europe said, “As studios continue to produce an increasing number of films in 4K, cinemas worldwide are looking to provide that same resolution for audiences. Giving AMC a competitive edge in the market, they have chosen to use Sony’s 4K projector system to provide a higher standard of cinematic experience for audiences. We are very excited about this significant partnership which brings our advanced 4K projection capabilities to audiences across two of the UK’s largest cities.”