Shure has appointed Ekta Shetty as senior sales director for Africa, Middle East, India, Southeast Asia, and Pacific at Shure.
Based in the Dubai office, Shetty will lead the sales management, market development, channel marketing, and customer experience teams across Dubai, India, Singapore, and Australia. In this role, she will be responsible for driving growth, strengthening distribution and channel partnerships, and advancing Shure’s go-to-market and marketing initiatives across these key regions.
Shetty joins Shure with more than 15 years of international leadership experience in the AV and unified communications industries. She previously served at Barco, where she successfully led sales and marketing across the Middle East, Africa, and Asia Pacific. During her tenure, she streamlined operations, optimised channel programs, and enhanced regional performance – achieving consistent business growth and operational excellence.
José Rivas, vice president and chief sales officer, Shure, said: “I am proud to welcome Ekta to Shure. With her strong sales and marketing expertise, extensive experience, and deep network within the AV and UCC industries, we are confident that Ekta will make a significant contribution to our growth and play an instrumental role in shaping our future plans for the region.”
Reflecting on her role, Ekta Shetty shared: “Joining Shure feels like embarking on a new adventure with a close-knit team ready to create meaningful impact and lasting success across the Africa, Middle East, India, Southeast Asia, and Pacific markets. I am delighted to be part of Shure`s vibrant community, where collaboration turns ideas into reality and challenges into opportunities.”