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michael kors AR augmented reality Facebook
18.07.18

Facebook introduces augmented reality ads

Facebook is to test augmented reality advertisements in its News Feed. Michael Kors was the first brand to use AR ads in News Feed, enabling people to try on a pair of sunglasses and make a purchase based on their experience, wll without leaving the Facebook app. Later this summer, Facebook will begin testing AR ads with additional advertisers such as Sephora and others in fashion accessories, cosmetics, furniture, gaming and entertainment.

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