<![CDATA[ InAVate - Case studies ]]>http://www.inavateonthenet.net/rss/casestudies.ashxInAVate - Case studies articlesen-gb15<![CDATA[ Dubai Duty Free & Connectiv Join Forces to Capture Passengers’ Attention with ONELAN ]]>INA-58525Wed, 22 May 2013 16:26:13 GMT

Dubai Duty Free in partnership with Connectiv, the Digital  media specialist for the duty and travel retail industry, has selected ONELAN's Linux-based Net-Top-Box (NTB) signage appliances for its  duty free advertising network.  ]]>

Dubai Duty Free & Connectiv Join Forces to Capture Passengers’ Attention with ONELAN

Dubai Duty Free in partnership with Connectiv, the Digital  media specialist for the duty and travel retail industry, has selected ONELAN's Linux-based Net-Top-Box (NTB) signage appliances for its  duty free advertising network. 

Due to the NTB’s  proven reliability in 24/7 applications, high quality Blu-ray™ content playback, detailed proof of performance, minimal maintenance overhead and ease of use.

A key operational requirement of ONELAN was to deliver real-time dynamic scheduling of content to match advertising to specific airport locations and flights, enabling advertisers to target specific groups of passengers more accurately as they transit the airport, an important element of the Connectiv offer to airport retailers. This will enable advertisers to target specific groups of passengers more accurately as they transit the airport. 

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>]]><![CDATA[ Lift off to space in an elevator ]]>INA-58266Mon, 13 May 2013 11:20:34 GMT

Men's styling products brand AXE recently promoted a competition that will take 22 people to space by transforming a lift in Lisbon into a space shuttle. ]]>

Lift off to space in an elevator

Men's styling products brand AXE recently promoted a competition that will take 22 people to space by transforming a lift in Lisbon into a space shuttle.

An LED display was installed in the floor of a lift to the Praça Luís de Camões parking.

 

As the lift rose a 3D video displayed visuals that made watchers feel they were being propelled to space. Sound effects were used to heighten the experience.

 

Nebula created the video and sound environment while Edigma integrated the AV and software components. Brandkey was responsible for lift decoration, and project co-ordination was undertaken by Initiative and Ensemble, agencies of Mediabrands group.

>]]><![CDATA[ Projection Advertising stage mapping spectacular ]]>INA-58207Fri, 10 May 2013 10:44:32 GMT

Projection Advertising recently staged an indoor video-mapping event in Saudi Arabia to promote new city Murooj Jeddah (translated as Jeddah Meadows). ]]>

Projection Advertising stage mapping spectacular

Projection Advertising recently staged an indoor video-mapping event in Saudi Arabia to promote new city Murooj Jeddah (translated as Jeddah Meadows).

A 35mwide by 7m tall 360-degree show utilised three separate components, multiple projectors, 50 lighting fixtures, surround sound and a live element to create a 3Dprojection mapping experience on an 8,000 pixel canvas.

The event was staged at the Leylaty ballroom and usedProjection Advertising’s bespoke mapping software, with media server-controlledsound and lighting ona moving, three-component stage setting.

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