Shure addresses mobile recording market

AUTHOR: Inavate

Shure has announced that its MOTIV digital products, a microphone line suited for the capture of audio for vocal recording, YouTube videos, field recording, and more, are now shipping.

The MOTIV products include four new Apple MFi (made for iPhone, iPod, iPad) Certified devices, including three condenser microphones and a digital audio interface that can connect directly to any iOS device without additional adapters or connection kits.

In addition, the MVL, an omnidirectional condenser lavalier microphone, is part of the MOTIV family.

Shure MOTIV digital microphones, as well as the digital interface, feature user-selectable DSP preset modes. MOTIV’s preset modes—speech, singing, flat, acoustic instrument, and loud— set audio parameters behind the scenes. By using the preset modes to specify what is being recorded, select models automatically adjust the audio processing by setting gain, EQ, and compression for the best recordings, every time.