31.10.16

Cabletime launches content creation software for digital signage

Cabletime MediaStar Creator

Cabletime has launched Creator, content creation software that allows users to design and build digital signage assets for a range of enterprise applications before playing out on the MediaStar 782 DS media player.

MediaStar Creator fills the gap between simple, often static, presentations created in PowerPoint and expensive standalone tools that require considerable investment in training and finance, whilst still delivering an effective means to stream video live onto multiple displays.
 
The new program, which is suitable for both novice and more experienced designers, enables corporate livery, text, full HD images and live video streams to be further enhanced with crawls, clocks, transitions and effects and displayed across multiple zones.

Designers can use industry standard image file types and graphical manipulation tools, such as Photoshop in conjunction with Creator which will also support RSS feeds and Web Page clips using the program’s dynamic content creator tool. The content can then be aggregated for dynamic display across numerous screens and information points within a company’s premises to facilitate information messaging, promotions, entertainment.

Creator allows the user to choose from a range of digital signage templates and inspiration galleries, or create their own bespoke templates to reinforce corporate branding using a wide variety of fonts and colour ways from Creator’s comprehensive in-built library. They will also benefit from the MediaStar Tools feature, which applies display characteristics including schedule and page sequencing for the created content. It then exports the completed project across the IP network to the selected MediaStar 782 DS media players maintaining playback control over individual pages or the entire design.

Designers can dynamically adjust and revise content and sequence messaging so that it is always topical and eye catching or even reschedule previously created pages for maximum impact.

Creator users will have online access to Cabletime’s ‘Creation Corner’ portal. This will be an invaluable support mechanism providing training videos and a training booking facility; useful hints and tips on using Creator; technical manuals and information on new software updates, plus a link directly to the library of pre-built Creator pages and backgrounds for download.

To support the launch of MediaStar Creator, Cabletime is also offering a content creation service. This will help new users to design their first branded templates for maximum impact, and will continue to be available to those customers looking to outsource their digital signage content creation requirements. The service is available through the Creation Corner portal.