01.08.17

Bosch couples cameras and cloud processing for In-Store Analytics

Two women in a cosmetics shop

Bosch Security Systems has introduced In-Store Analytics that incorporates IP cameras with Intelligent Video Analytics to create position data of shoppers’ movements.

Data is sent to the Cloud where it is processed without video streams leaving the retailer’s premise. The system scales to cover large retail stores and large multi-store chains. 

In the Cloud, position data is mined into performance results and visualisations that are shared with the retailer through customized web interfaces for merchandisers and operations managers. 

For merchandisers, In-Store Analytics delivers shopper behaviour insights and for operations managers it offers insights into department and store level traffic.