AdMobilize to demo crowd analytics at InfoComm
Computer vision company AdMobilize will show crowd analytics capabilities of its audience measurement platform at InfoComm 2017.
AdMobilize Crowd Analytics is compatible with IP/security camera systems and can analyse space and count people. The system’s dashboard metrics include person count, real-time area volume, zone counting (in/out), session time, and heat mapping. Data can be viewed either in real-time or in aggregate.
Two versions are available. AdMobilize Crowd Edge is a hardware kit combined with a camera that runs all of the included software on the processing unit. AdMobilize Crowd Cloud option enables customers to connect Crowd Analytics to IP cameras to acquire the same metric information. Areas and zones can be set up from the dashboard using the camera’s video stream.
The AdMobilize platform can, in real-time, track advertising performance and customer engagement; capture people, vehicle, and crowd analytics; segment campaigns and content by hour and site; validate viewership; target by audience demographic and emotion; locate popular zones; and view store activity. All captured analytics are fed to a cloud based dashboard or API.