14.02.11

Yamaha signs exclusive deal with Equipson

AUTHOR: Inavate

Yamaha Commercial Audio will distribute a new line of audio products, designed for contractor installation markets, produced exclusively for the company by Spanish manufacturer Equipson.

The WORKproCA series, launched this year’s ISE show, includes a range of ceiling speakers, active and passive wall mount loudspeakers, subwoofers, power amplifiers and mixer amplifiers.

“Our European installation dealers having been asking us for some time to provide them with a range of products to compete in the volume contractor space,” said Nick Cook, European marketing director of Yamaha Commercial Audio Europe.

“Having seen the quality and value of the audio products which Equipson already supplied worldwide, it seemed the logical step for us to use their expertise and capabilities to quickly address this demand.”

Yamaha worked with Equipson to design the series, which the company will now promote through its European dealer network.

Juan José Vila, product director for Equipson, said he was already trying to expand the WORKproCA range and added: “[We] look forward to a long and successful relationship with Yamaha Commercial Audio.”