14.07.15

Wyrestorm stages distributor conference after Barcelona showroom opens

WyreStorm is celebrating the success of its first distributor conference to be held at its recently completed Barcelona showroom.

The showroom was designed to showcase WyreStorm products to consultants, designers, specifiers and key integrators from across Europe and the event attracted 35 delegates from 24 EMEA markets - including Egypt, Israel and South Africa.

Attendees gathered in the showroom’s 40-seat auditorium where the event kicked off with information on the company, structure and marketing by Adrian Ickeringill, general manager of WyreStorm EMEA. An overview of US operations by Hal Truax, WyreStorm’s vice president of sales and marketing, followed before an explanation of sales channels by UK sales manager, Phil Gibbs.

WyreStorm’s product development manager Dave Schorah gave a lecture on 4K UltraHD 2.0 and HDCP 2.2 with an explanation of common terminology involved with UltraHD and overview of the WyreStorm 4K product offering for 2015, followed by a further introduction of new WyreStorm’s first Presentation Switchers and Scalers to be released this summer.

Other featured topics included HD over IP with NetworkHD using JPEG2000 compression alongside product demonstrations.

The final day of the conference was taken over by WyreStorm sales partners with presentations from Fabio Genoni of Pixel Engineering (Italy), Fredrik Nylander of Kavena (Sweden) and Stuart Leader of Polar Audio (UK). The partners covered products, distribution, local markets, installations and shared experiences and opinions on maximising sales, trends and where they see the industry heading.

The conference was concluded by Ickeringill with a focus on connectivity using HDBaseT technology, collaboration with HDBaseT Alliance partners before wrapping up with what distributors could expect from WyreStorm for the remainder of 2015.

He said: “Barcelona is the perfect location to bring people together from across Europe and the showroom an ideal showpiece for our HDMI, HDBaseT and HD over IP technology platforms to highlight our full product range from residential matrices, extenders and Express products to our HD over IP and modular matrix solutions, installed in a variety of room sets throughout the facility.

“The showroom gives customers, both existing and prospective, the chance to see first hand how WyreStorm solutions are provided for different markets, to ask questions and learn more about products and their applications.”