Wainhouse drafts Imago for UC events in London and Paris

Wainhouse Research has joined forces with distributor Imago to stage events in Paris and London focusing on unified communications and collaboration tools for the enterprise.

The Business Breakthrough Event aims to bring together vendors, resellers, analysts and end users at The Brewery in London on May 29 and in Paris on June 3.

Speakers include representatives from Barco, Biamp Systems, PGi, Polycom, Smart Technologies and Vidyo. End users will also be represented with speakers from Neopost and Thomson Reuters. The event will also feature an exhibition hall with product demonstrations.

Wayne Mason, event director and head of group products and marketing at Imago Group, said: “New entrants into today’s workplace have grown up with technology and with that comes a certain mind set and expectations.

“However, despite mobile communications and collaboration tools becoming more commonplace in the business environment, many business leaders are failing to exploit them fully and enable their employees to work more efficiently, and crucially, more cost effectively.

“The Business Breakthrough Event aims to give end users insight and confidence into the areas of collaboration and video conferencing technologies that are available today to help them achieve these goals.”

Andrew W. Davis, senior partner and co-founder at Wainhouse Research, added: “Our own research has shown the significant role played by mobile technologies and social media interaction – including Skype and Facebook – within the younger workforce.

“This is leading to a clear divide within the workplace between digital natives and digital immigrants: those who are completely at ease with technology due to the environment in which they’ve grown up, versus those who have learnt to adapt from what they already know.

“The Business Breakthrough Event will help businesses close this gap by giving senior executives insight and understanding into how they can benefit from technology and adapt to cultural shifts that are changing the competitive landscape, whilst creating profitability potential for all.”