11.11.08

TruMedia, Samsung partnership boosts digital signage capabilities

AUTHOR: Inavate

TruMedia Technologies has joined forces with Samsung Electronics Corporation under an agreement that will prompt the selection of appropriate adverts and content depending on audience size and demographics.

iCapture PROactive Merchandising (PROM) solution, from TruMedia, will be integrated and sold with Samsung’s MagicInfo player enabled cx Series of professional large format displays.

Although audience measurement data is not included, basic data such as audience counts and gender distribution is presented via Samsung’s MagicInfo Player.

Samsung’s CXn displays include a built-in PC allowing WAN connectivity, with MagicInfo capabilities. MagicInfo provides support for multiple content servers, automatic program updating by server, system performance monitoring, and remote content management. The CX line incorporates an RS-232C interface, allowing for a single remote computer to control up to 25 displays.

In addition to software integration, Samsung is licensed to manufacture TruMedia’s iCapture AlliO Hardware, an all-in-one sensor and video processing device.

JinHwan Kim, VP of Strategic Marketing of Display Business at Samsung, said: "Combining our DS solutions with TruMedia’s offerings will provide our customers with one complete integrated solution including screen, player and proactive advertising capabilities."

Moti Gura, CEO and chairman of TruMedia, added: “We believe that the future will see proactive advertising become a standard feature in all DS screens and are pleased to be taking the first step with Samsung”.