22.12.09

Trade-in tackles Ofcom sell-off

AUTHOR: Inavate

Audio-Technica is tackling the Ofcom frequencies sell-off in 2012, offering a ‘significantly’ discounted trade-in scheme.

The scheme, dubbed Upgrade Pass, is hoped to help wireless users through the challenges presented by Ofcom’s Digital Dividend Review.

The Upgrade Pass is a trade-in scheme that entitles users to a discount of 55 per cent off the purchase price of replacement wireless systems they have to buy as a result of the UHF frequencies being auctioned off. Under the scheme, new purchases of Audio-Technica wireless equipment made between January 1, 2010 and December 31, 2011 will entitle the customer to trade in their systems when channel 38 equipment becomes available without further full investment. In order to activate the Upgrade Pass and receive the 55 per cent off RRP discount when they come to replace their systems, users have to register their products with Audio-Technica within 30 days of purchase.

Customers can register their qualifying wireless purchases at the Upgrade Pass website. The site also contains detailed information on the scheme and on DDR in general.

‘We know that 2012 will be a year of great upheaval for wireless microphone users," said Harvey Roberts, UK senior marketing manager, "But with the Upgrade Pass, Audio-Technica is aiming to minimise the negative financial impact of the frequency sell-off to our customers. It is a serious undertaking on our part and is very much in line with our continued commitment to supporting our customers and users."