TC Group aims to focus attention with new brand

The TC Group of companies, which includes Tannoy, Lab.Gruppen, TC Electronic and TC Helicon, announced a re-branding initiative at ProLight + Sound 2013.

According to TC the plan is aimed at increasing awareness of the group as a whole, by aligning the identities of its different brands and forming a more coherent relationship between them in the eyes of the end user.

The group hopes to leverage the synergies between its brands better whilst presenting a more united front to the market.