27.09.10

Talking newspaper sparks chaos in India

AUTHOR: Inavate

Volkswagen caused a stir in India last week when it placed a “talking advertisement” in the Times of India.

The newspaper is claiming this is the first advertisement of its sort to be incorporated into a newspaper despite the fact that similar devices have been used in greetings cards for years. We’ve even reported on a magazine video advertisement before so it does seem rather amazing that it has taken marketeers this long to come up with the idea.

The small device (pictured) played a pre-recorded message on a loop. The newspaper reported record sales and the issue is said to have become a collector’s item.

However, not everyone was thrilled with the novel marketing tool. Police departments throughout India said they received numerous emergency calls by startled people who passed discarded devices. There were even reports that a bomb squad attended a site, following reports that a beeping noise had been heard from a rubbish bin.