SY Electronics appoints Medium UK as distribution partner

AV manufacturer SY has appointed Medium (UK) as its exclusive proAV channel distributor.

Jin Khangura, the company’s UK & Ireland sales manager, believes the appointment will strongly support SY’s ambitious growth plans.

“Appointing Medium as our exclusive UK and Ireland Distributor brings us the benefit of sales and first line technical support for all our control, switching and distribution products,” he said.
“The timing is right, as recent product developments at SY are now coming to market. The Medium partnership is an ideal launch-pad for our extended range and will bring focus and exposure to our product line. There is a natural affinity between our products and Medium’s current portfolio, resulting in solutions that integrators should find interesting.”

Mike Cunningham-Clayton, general manager displays for Medium, said: “Medium has already developed a reputation for providing quality hardware to the industry. We are now taking this further by offering our customers the full service, including the “glue” that connects all our devices together.
"SY was an obvious choice for us, because of their quality, breadth of range and proven track record over three decades in the commercial AV industry. It was important to us that the company is UK based, with technical and product development staff all based here, as we believe this will prove attractive for customers looking for high service levels.”