09.02.11

Sony signs European agreement with Maverick

AUTHOR: Inavate

TDMaverick and Sony have entered into a pan-European distribution agreement, building on the existing arrangement which spans twelve countries.

Jon Sidwick, Director of Maverick Europe, states that “this is an exciting move for both companies. As the only pan-European value add specialist AV distributor, we are in a unique position to deliver Sony a high quality, efficient, approach to the market. We pride ourselves on having a strong focus on a narrow brand set and see Sony as one of a handful of strategic brands offering a strong range of great products.”

Damien Weissenburger, Business Head of Sony Europe comments “This agreement with TDMaverick  is strategically very important as it brings together the operational excellence and reach of TDMaverick with our leading business display technology. Customers are increasingly asking to sign multi-country agreements which will now be a lot easier and we will jointly invest in helping customers arrive at the right strategy to excite end-users about what they can achieve from their business displays. It is a mutually beneficial arrangement but we really believe that the ultimate winner will be the customer.”