23.10.08

Sony consolidates UK distribution

AUTHOR: Inavate

Sony has announced a parting of ways with former distribution partner C2000/Maverick to appoint two new specialist AV distributors.

Following a review of its strategy for the display market in the UK, Sony is now expanding its team and is creating two specialist dedicated teams to cover IT markets and AV integration.

The AV integration team will be led by Michael Smart and will be working with Imago and Midwich plus new specialist distributors Owl Visual, True Colours and Invision UK.

“As customers’ needs are becoming increasingly diverse, we have decided to focus on our relationships with our specialist distribution to deliver the highest level of expertise and solutions to end users, their experience, reputation and geographical reach will provide a strong platform for Sony.” Commented Raj Pandya general manager for Sony B2B Channels.