Snell partners with Danmon Svenska and Twentyfourseven

Snell announced at the 2013 NAB Show that it has formed a three-way partnership with its Swedish reseller, Danmon Svenska AB, and Scandinavian equipment provider Twentyfourseven.

Through Danmon Svenska, Snell has sold a suite of its next-generation Kahuna 360 production switching, IQ Modular, and Sirius routing systems to Twentyfourseven for its upcoming Distance Outside Broadcasting (DOB) service as well as for two new fixed control rooms.

Twentyfourseven has recently announced its DOB service to provide broadcasting clients with a high-quality, lower-cost contribution alternative to expensive and high-maintenance mobile production trucks and equipment. With DOB, broadcasters are able to produce live international sports and other multi-camera productions from a single control room with full signal and communication control. Through its partnership with Telia Sonera International Carrier, Twentyfourseven provides a fiber link from the broadcaster's remote set to the control room at unlimited distance and with low latency.

“Twentyfourseven's DOB service is truly groundbreaking because it not only reduces broadcasters' production costs and gives them tremendous flexibility for producing multiple remote, live events, but it also offers the potential for 'greener,' more environmentally friendly operations," said Tim Banks, global sales director, Snell. "DOB is one more example of Twentyfourseven's thought leadership and visionary thinking in the field of distance live production and broadcasting, which aligns well with Snell's technological capability and product solutions."

The DOB service successfully completed a proof-of-concept exercise last summer during the London Games, when Twentyfourseven provided a remote workflow solution for one of its leading broadcast clients that linked the broadcaster's London studio with its control room in Stockholm. The fully deployed service will be available to Twentyfourseven customers by summer 2013.